SG in the public eye. From lifestyle media to market features, see how the press describes our revolution of traditional Chinese snacks.
U Food takes an in-depth look at how SG, launching with egg rolls, blends contemporary art with a health-minded philosophy to bring traditional Chinese snacks into a new era of artisanal refinement: extra low sugar, individual cellulose wrapping and artist-designed gift boxes.
A Discerning Man’s Pick: SG Premium Organic Egg Rolls
am730 · Lifestyle Picks · 22 June 2026
am730’s lifestyle section named SG a “Choice of Taste”, praising its carefully selected organic eggs, French butter cultured for 15 hours and century-old Japanese flour, with less than 5g of sugar per 100g and individual wrapping for elegant enjoyment.
Traditional Snack Market Analysis: How Do Famous Shops Stand Out?
Hong Kong Economic Times · Market Analysis · 2026
Hong Kong Economic Times inews examines the traditional snack market and how leading shops break through. With its premium, health-focused positioning, SG has become a defining brand of the new generation.
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