Our Ingredients, Considered

Every Ingredient Has a Reason


We believe purity comes from care.
From a single egg to a single gram of sugar, every ingredient stands up to scrutiny.
Here is why we chose each one.




Organic
Eggs
Organic Eggs

Clean pastures, small flocks and 100% organic feed.


Our farms are independently certified by BioGro and inspected to the highest export standards.

More protein, less saturated fat and three times the natural Omega-3.

Every egg is washed, sanitised and sealed using USDA / NZ MPI approved systems.
100%
organic feed



Low
Sugar
Three Natural Sugars · Extra Low Sugar

Three refined natural sugars, blended to our own ratio.


We reject the common practice of using large amounts of white sugar and leavening agents.

Sugar is there only to give shape and perfect crispness: sweet, never cloying.
<5g
sugar per 100g



French
Butter
French Brittany Cultured Butter

From Brittany farms, cultured for 15 hours the traditional way.


One of the world’s rare cultured butters that contains Vitamin A.

No artificial, vegetable-fat or low-cost butters: their high trans fat harms the heart.
15 hours
of traditional culturing



Japanese
Flour
Century-Old Japanese Mill Flour

Quality Japanese wheat, ground by a century-old mill.


Made by a technically accomplished producer with a hundred years of history.

One of the rare flours that delivers the same fine, delicate crispness.
100 years
of milling craft



No
Additives

Nothing but Purity. That Is SG.

Our egg rolls contain no artificial ingredients of any kind. We never add large amounts of white sugar, flavour enhancers or synthetic additives for texture or looks. The care stays in the ingredients, and the purity goes into your hands.

Taste the care for yourself.